Launched in 2003, imago unifies Loughborough University's conference and catering activities under a distinctive brand, collectively offering outstanding meeting venues and accommodation, delicious food and the UK's most extensive sport and leisure facilities.

imago @ Loughborough Limited was set up to service commercial contracts in the provision of accommodation, training, catering and event facilities. A commercial arm for Loughborough University, imago is tasked with generating profit for reinvestment into the University's academic and research provision.

imago is divided into four sub-brands imago at Burleigh Court - first-class international conference centre imago at Holywe- Park versatile day conference centre imago at Loughborogh - Loughborough University's extensive conference and sports facilities imago - commercial contracts